The Redpill movement bemoans the fact that personal virtue doesn’t get you anywhere with women. So their strategy is for men to act more like assholes to get them. But this doesn’t work simply because vice works just as well as virtue. The reason assholes are getting all the women is they have something to offer (looks, money, status, charisma). If they were saints they would have the exact same amount of luck. People like to denigrate incels (men who can’t get women at all) but incels are not worse than regular men, it is just they don’t have anything to offer so all one sees is their character.