Pour

From an interview with John Sculley (CEO of Apple before they brought Steve Jobs back): One of the things that fascinated him: I described to him that there’s not much difference between a Pepsi and a Coke, but we were outsold 9 to 1. Our job was to convince people that Pepsi was a big […]

group cohesion

I think religion was made for a society where group cohesion was of utmost importance.  This can be most perfectly seen in having to think the right things to end up in heaven.  Group cohesion was how things got done.  You couldn’t build a castle without a lot of willing, obedient subjects.  In this day and age […]

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